About Sole Rebels

Located in the historic village of Zenabework (15 minutes from downtown Addis Ababa in Ethiopia), solerebels began as an idea: that the creation of shoes could be a platform for inspiration & hope in a land much in need of both - by crafting excellent footwear creations that gave the person wearing them immense comfort and joy, and by creating great employment opportunities and giving the often-ignored a chance to engage in creative endeavours.

With this in mind, solerebels set out to re-imagine the traditional Ethiopian selate shoe (recycle rubber tire sole shoe) in dynamic & vibrant new fashions, aiming to create something that was authentically local but had a truly universal flavour; they did so and more.

Ethical Soles Trading Co. will soon offer a selection of solerebels footwear, all of which is made with hand-loomed organic cotton by Ethiopian artisans that are paid fair wages for their work.