How You Can Help
Our union made apparel promotes the cause while supporting existing hard pressed
union shops and their workers. By helping build up a viable competitor you
are helping to create what the big brands fear most--a real alternative and
a vigorous trade union movement in the developing world. Start Shopping Here!
6 ways to spread the word.
First we need to thank all of you who've already done these things and more...free product placement on Canadian sit-coms, Yo-Yo commercials & MTV! Plugs by bands at shows and on CD covers! Comic books! And for the girl who tattooed No Sweat on the back of her neck, our special thanks. We are filled with a sense of gratitude and responsibility.
We grew 750% last year with no advertising. All because our customers told
their friends and family about this serious alternative to sweatshops. If we
do that again this year we'll be strong enough to start fighting the
big brands on their own turf. Here are six easy ways to spread the word.
Please pick a couple that suit you. And if you have some fresh ideas we haven't
thought of, let us know!
1. Email.
The single most effective way to spread the word is via email. Forwarding info about us to folks who care works wonders. You can send an email to a friend from any of our product pages. Just look for the blue box beneath the Product Description.
In addition many people have started to include a one line plug in their everyday emails with our URL in their signature, like this:
Fight sweatshops with every thread you buy? No Sweat. www.ethicalsoles.ca/nosweat/
For maximum impact, use a different font and color from the main text. Feel
free to get loose and create your own ad campaign. But no spamming, please!
Totally counter productive.
2. Become an affiliate.
Got a blog or website? Then join our Affiliate
Program! Once you're an affiliate,
you or your organization can get a 7% cut of the sales that you generate just
by placing a linked web banner on your site. You don't even have to have a
site and can generate sales by letting your friends and colleagues know about
us via email links. Any questions about how
our affiliate program works? Contact Us.
3. Give gift certificates.
A great way to show someone you really care - send the web's most thoughtful
gift in mere minutes! Order Gift Certificates »
4. Bulk order for your local organization or business.
Our Wholesale division has got you covered. Screen printing
and embroidery is also available. Know a college club, religious group, non-profit,
labor local, day care, camp, school or any other organization that needs Tees,
caps, sweats, etc? Give them the No Sweat option. You’d be surprised
how few know the choice even exists. And how grateful most organizations are
to have it. For more information, visit our Wholesalers page.
5. No Sweat posters and stickers.
Download and post a No Sweat Poster at your local co-op, community bulletin
board, coffee house, etc. where ever folks who care are likely to see it. Our
stickers are also pretty nice. These should go on lunchboxes, lockers, bumpers,
guitar cases, drum kits, etc. Not, of course, in public places where massive
numbers of people are likely to see them. Such places would be turnstile booths,
train & subway stations, hand dryer or towel dispensers in very busy public
bathrooms or private restrooms in hot nightclubs or movie theaters. You get
the picture. Don’t go there to put up our fabulous stickers where millions
of people will see them. And definitely no gorgeous multi-colored No Sweat
graffiti
gracing
gritty grey urban
canvases all
over
the world. None of those!
6. Local retailers?
If there is an indie retailer in your town you think might be ready to carry the No Sweat line, let us know. We can help them stand up against the Wal-Mart of the world. To suggest a local retailer or to become a retailer yourself contact our retail team.





